Environment, Sustainable Travel

The Pulse of the Planet: Why Your Choices in the Shopping Aisle Matter in Antarctica

How do you describe a place that feels like the very edge of the world? Antarctica is a vast, frozen wilderness – a land that has famously claimed the lives of explorers who dared to challenge its silence. But step off a Quark Expeditions vessel at Snow Hill, as I recently did, and you’ll realise that “barren” is the last word you’d use.

Watching the stoic Emperor penguins against the sheer white horizon, you realise this place isn’t just surviving, it is teeming with life. Yet, this fragile splendour is under siege. We often think of the threats to Antarctica as distant, monolithic forces – global warming, industrial overfishing and historical whaling – that only governments can solve.

But after walking among the colonies, the truth becomes clear: The fate of the ice isn’t just in the halls of parliament; it’s in your shopping basket.

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